Note: This blog is sorta marketing-related and less frequently updated than other blogs that I author.
If you are more of a techy-geek than a marketing wizard then cre8ive hut
will be much interesting for you.
Volkan.
Volkan.
3.23.2006
montred logo design.
The MontRed logo design steps are a nice demonstration of the fact that design is an iterative process.
But, imho, from a cultural context point of view it will not have worked in Turkey and in some other middle east countries.
The red crescent is a really recognized symbol in the middle east.
Just like the red cross in the Europe.
http://www.kizilay.org.tr/images/thame_01.gif
When I see the logo I recall anything but diamonds:
eartquakes, floods, blood, ambulances... and so on.
Besides "crescent" is a recognized symbol in all islamic societies and when a muslim sees something crescent-like the last thing she remembers will be diamonds.
If MontRed aims to be a global brand, it should take cultural considerations into account.
But, imho, from a cultural context point of view it will not have worked in Turkey and in some other middle east countries.
The red crescent is a really recognized symbol in the middle east.
Just like the red cross in the Europe.
http://www.kizilay.org.tr/images/thame_01.gif
When I see the logo I recall anything but diamonds:
eartquakes, floods, blood, ambulances... and so on.
Besides "crescent" is a recognized symbol in all islamic societies and when a muslim sees something crescent-like the last thing she remembers will be diamonds.
If MontRed aims to be a global brand, it should take cultural considerations into account.
3.01.2006
Do people know Turkey enough?
Dear Petros,
We are not China, nor Saudi Arabia. We are a democratic republic and everyone has their right to express their thoughts.
There is an overwhelming amount of prejudice and incorrect beliefs about Turkey around. That's mostly because the geopolitic position of the country:
Best Regards,
Volkan.
Dear Volcan, from reading your letter to Ms. Atlas it becomes quite clear that you know the official Turkish take on what happened, in your case what didn't happen, to the Armenians.Yes, I am quite aware of Turkish Government's policies. But imho, me and the Turkish Government are two seperate entities and I may or may not think in the same way the government thinks. Though, the issue is independent of my point of view; it is about denying right for free speech.
But do you know, do you really know the Armenian point of view, or what I'd rather say the the Truth!I'm not a historian, but I have read several books both from the pro side of view and from the con side. The conclusion I have reached so far is, you cannot be %100 sure unless you know with %100 confidence, the historical perspective at that time, along with social, political, economical scenes in those days. Everything has a reason. And every side is right when they see the scene from their own paradigm. Again imho, it is something more than an "agreeing on the definitions" thing.
I do not live and never have lived in a country where people can get arrested and prosecuted for thinking,Nor do I. That was long long ago. Besides, there is an overemphasis on Turkey's laws restricting free speech and free thinking.
We are not China, nor Saudi Arabia. We are a democratic republic and everyone has their right to express their thoughts.
my views are based on having free access to information and free debate, something very difficult to achieve in Turkey.As I mentioned above, I disagree with you.
There is an overwhelming amount of prejudice and incorrect beliefs about Turkey around. That's mostly because the geopolitic position of the country:
- Turkey is Muslim, but it is Laique at the same time.
- It is not ruled buy Scharia (the arabic law steming from Quran and Prophet's sayings), it is a democratic republic on the contrary. (Of course in every democracy some people are more equal than others and Turkey is no exception to this, I admit).
- It is on the conjunction of Europe, Asia and Middle East.
- It has a cultural mosaique: Schiis, Sunnis, Alevis, Bektashis, Christians, Jews, Armenians, Greek and Romans, Kurds and many more live together sharing the same culture. Most of the time cultural motives and traditions are so similar that you cannot distinguish one cultural segment from another.
- I mean, Turkey is not a salad bowl, as in the Unites States. It is more like a boiled pot.
Dear volcan, I challange you to go beyond what your government tells you, and come to a decision based on your abilities to judge.I hope I was able to clarify at least some of the misunderstanding.
Best Regards,
Volkan.
