Note: This blog is sorta marketing-related and less frequently updated than other blogs that I author.
If you are more of a techy-geek than a marketing wizard then cre8ive hut
will be much interesting for you.
Volkan.
Volkan.
3.23.2006
montred logo design.
The MontRed logo design steps are a nice demonstration of the fact that design is an iterative process.
But, imho, from a cultural context point of view it will not have worked in Turkey and in some other middle east countries.
The red crescent is a really recognized symbol in the middle east.
Just like the red cross in the Europe.
http://www.kizilay.org.tr/images/thame_01.gif
When I see the logo I recall anything but diamonds:
eartquakes, floods, blood, ambulances... and so on.
Besides "crescent" is a recognized symbol in all islamic societies and when a muslim sees something crescent-like the last thing she remembers will be diamonds.
If MontRed aims to be a global brand, it should take cultural considerations into account.
But, imho, from a cultural context point of view it will not have worked in Turkey and in some other middle east countries.
The red crescent is a really recognized symbol in the middle east.
Just like the red cross in the Europe.
http://www.kizilay.org.tr/images/thame_01.gif
When I see the logo I recall anything but diamonds:
eartquakes, floods, blood, ambulances... and so on.
Besides "crescent" is a recognized symbol in all islamic societies and when a muslim sees something crescent-like the last thing she remembers will be diamonds.
If MontRed aims to be a global brand, it should take cultural considerations into account.
