Note: This blog is sorta marketing-related and less frequently updated than other blogs that I author.
If you are more of a techy-geek than a marketing wizard then cre8ive hut
will be much interesting for you.
Volkan.
Volkan.
1.25.2006
Top Ten reasons in google's success
Although Microsoft does not care at all, google is one of the largest companies in the internet industry whose products and services are invaluable in my humble opinion.
Let us dive into the reasons for google's sucess.
Google "why is google successful" for details.
Let us dive into the reasons for google's sucess.
- google was the best among the first, which helped it win its fight with the giants and dinosaurs of the internet market.
- Text-only ads and it's simple yet innovative interface. It gives what you need. Nothing more, nothing less.
Simplicity, they offer. That's it.
(to have an idea compare google search and yahoo search, or MSN search. Even finding where to type the keywords is a real pain in the rear on other sites.
OTOH, google home page consists of a simple text box which the cursor auto-focuses, to make life even easier on the end-user's side) - And of course the speed and relevancy of its search results, which stems from the effective and efficient search algorithm.
Speed is both due to an army of small PC that split up the search cache into pieces, and to the HTTP GZIP compression when it sends the results to the end user. - Just one word: innovation.
They have more creative and happy employees working to get google to a better place. They are very selective on choosing employees. - B(to the power 3) : Big Brains Behind.
- Google diversifies its risks by creating more than necessary services. Some succeed, some fail. They give google a "dynamic" appearance on the whole and make it win on the long run.
- Google quickly learns from its mistakes.
- Even as they add more functionality to their service, they remain amazing at their core business; that is search technologies. That's their core competency and as long as they hold on it, they will remain successful.
- They have ads on their pages which you can hardly notice.
- The last but not the least is right time, if google were founded before dot com bust, it would have been in a much worse place.
Google "why is google successful" for details.
