Note: This blog is sorta marketing-related and less frequently updated than other blogs that I author.
If you are more of a techy-geek than a marketing wizard then cre8ive hut
will be much interesting for you.
Volkan.
Volkan.
1.21.2006
instead of hunting, do gardening.
Before the dot com bust (in 2000) internet was not well-known. Internet companies were following rather pushy and agressive marketing strategies. They were thinking that creating content was simply enough. Good content would sell itself none the less.
However, pushing the services to the current and potential customers without judging their needs and wants was a key miscue, leading most of those companies away from the scene.
The ones that were not busted in the 2000 dot com crisis all shared common behaviors:
- They knew that the means of getting, keeping and growing customers was delivering and communicating a superior customer value.
- They all analyzed their customer-base, their browsing habits, clickthrough rates. They determined their segmentation strategies accordingly.
The way things work are exactly the same today as well. Except, there is way a lot more competition, rivalry and innovation around.
Thus, any enterprise or initiative wanting to survive, let alone make profit, should leave selling concept, product concept and production concept aside.
To be successful, one should follow a customer-oriented, data-driven, proactive, "sense and respond" philosophy.
However, pushing the services to the current and potential customers without judging their needs and wants was a key miscue, leading most of those companies away from the scene.
The ones that were not busted in the 2000 dot com crisis all shared common behaviors:
- They knew that the means of getting, keeping and growing customers was delivering and communicating a superior customer value.
- They all analyzed their customer-base, their browsing habits, clickthrough rates. They determined their segmentation strategies accordingly.
The way things work are exactly the same today as well. Except, there is way a lot more competition, rivalry and innovation around.
Thus, any enterprise or initiative wanting to survive, let alone make profit, should leave selling concept, product concept and production concept aside.
To be successful, one should follow a customer-oriented, data-driven, proactive, "sense and respond" philosophy.
