Note: This blog is sorta marketing-related and less frequently updated than other blogs that I author.
If you are more of a techy-geek than a marketing wizard then cre8ive hut
will be much interesting for you.
Volkan.
Volkan.
12.30.2005
javascript animation with DOM
An excellent tutorial on javascript animations:
http://www.hesido.com/web.php?page=javascriptanimation
Keep doing good work Emrah!
Happy new year by the way :)
http://www.hesido.com/web.php?page=javascriptanimation
Keep doing good work Emrah!
Happy new year by the way :)
12.23.2005
Meta refreshing an IFRAME causes IE to leak
As Mark A. Patton has found out in his tests.
More to read on:
http://www.codeproject.com/jscript/leakpatterns.asp#xx1305422xx
Cheers,
More to read on:
http://www.codeproject.com/jscript/leakpatterns.asp#xx1305422xx
Cheers,
12.21.2005
Guidelines for developing global brand leadership
First of all let us define what a brand is:
- Brand is bundles of images and experiences in the customers' mind.
- It is a promise made by a particular company about a particular product.
- It is a quality certification.
- Brand makes the differentiation between competing products.
The sum of impressions about a brand is known as the brand image.
brand equity
- is the added value that accrues to a product as a result of investments in the marketing of the brand.
- is an asset that presents the value created by the relationship between the brand and customer over time.
Global products meet the wants and needs of a global market and is offered in all world regions.
Global brands have the same name and similar image and positioning through the world.
To develop a global brand leadership you should keep the following in mind:
- Create a compelling value proposition.
- Develop a consistent planning process.
- Think about all names, marks and symbols that have potential for globalization.
- Assign specific responsibility for managing branding issues.
- Research alternatives of extending a national brand versus adopting a new brand identity globally.
- Execute brand-building strategies.
- Develop company-wide communication systems.
- and most of all, harmonize, unravel confusion and eliminate complexity at all costs.
- Brand is bundles of images and experiences in the customers' mind.
- It is a promise made by a particular company about a particular product.
- It is a quality certification.
- Brand makes the differentiation between competing products.
The sum of impressions about a brand is known as the brand image.
brand equity
- is the added value that accrues to a product as a result of investments in the marketing of the brand.
- is an asset that presents the value created by the relationship between the brand and customer over time.
Global products meet the wants and needs of a global market and is offered in all world regions.
Global brands have the same name and similar image and positioning through the world.
To develop a global brand leadership you should keep the following in mind:
- Create a compelling value proposition.
- Develop a consistent planning process.
- Think about all names, marks and symbols that have potential for globalization.
- Assign specific responsibility for managing branding issues.
- Research alternatives of extending a national brand versus adopting a new brand identity globally.
- Execute brand-building strategies.
- Develop company-wide communication systems.
- and most of all, harmonize, unravel confusion and eliminate complexity at all costs.
Considerations for Setting a Price
There are several considerations for setting a price for the global market:
1. Does the price reflect the product's quality?
2. Is the price competitive given the market conditions?
3. What types of discounts/allowances should be offered to international customers?
4. Should the firm pursue market penetration, market price skimming or some other pricing objective?
5. Should prices differt with market segments?
6. Are the firm's prices likely to be viewed by the host country government as reasonable or exploitative?
7. What pricing options are available if the firm's costs increase or decrease?
8. Is the demand in inernational market elastic or inelastic?
Besides one should note the following:
Gray Market Products
These are the trademarked products which are exported from one country to another where they are sold by unauthorized persons or organizations. (such as smuggling Bulgarian produced Marlboros' in Turkey in '80s.)
This occurs when products are in short supply or when producers use skimming strategies in some markets.
Dumping
Sale of an imported product at a price lower than the normally charged in a domestic market or country of origin.
Transfer Pricing
1. Does the price reflect the product's quality?
2. Is the price competitive given the market conditions?
3. What types of discounts/allowances should be offered to international customers?
4. Should the firm pursue market penetration, market price skimming or some other pricing objective?
5. Should prices differt with market segments?
6. Are the firm's prices likely to be viewed by the host country government as reasonable or exploitative?
7. What pricing options are available if the firm's costs increase or decrease?
8. Is the demand in inernational market elastic or inelastic?
Besides one should note the following:
Gray Market Products
These are the trademarked products which are exported from one country to another where they are sold by unauthorized persons or organizations. (such as smuggling Bulgarian produced Marlboros' in Turkey in '80s.)
This occurs when products are in short supply or when producers use skimming strategies in some markets.
Dumping
Sale of an imported product at a price lower than the normally charged in a domestic market or country of origin.
Transfer Pricing
Is the pricing of goods, services and intangible property bought and sold by operating units or divisions of a company doing business with an affliate in another jurisdiction (for example Toyota susidiaries sell to, and buy from each other).
Marketing Communications
Well, I'm gonna have an International Marketing final tonight and I think the best way to study it is by summarizing.
And since I type faster than I handwrite, I decided to write my summaries as blog entries.
Besides, it has been a long time since I have not written to my lovely blog.
Let us start with Marketing Communications. Marketing communications is basically the promotion P of the marketing mix. It includes advertising, public relations, sales promotion and personal selling.
When a company embraces integrated marketing communications; it recognizes that various elements of the company's communication strategy must be carefully coordinated.
The effort required to create a global campaign forces a company to determine whether or not a global market exists for its product. The trade-off betweeen standardized and adapted advertising is often accomplished by means of pattern advertising, which can be used to create localized global advertising.
The starting point of development is the creative strategy. This is a statement of what the message will say. The people who create ads often seek a big idea that can serve as the basis of a memorable and effective message.
The advertising appeal is the communication approach -rational or emotional- that best relates to the buyer motives.
The selling proposition is the promise that captures the reason for buying the product.
The creative execution is the way an appeal or proposition is presented.
Art direction and copy must be created with cultural considerations in mind. Perceptions of humor, male-female relationships, and sexual imagery vary in different parts of the world. Also media availability varies considerably from country to country.
Also when selecting media, marketers are sometimes constrainted by laws and regulations or by literacy rates.
A company utilizes public relations to foster goodwill and understanding among constituents both inside and outside the company. In particular, the PR department attempts to generate favorable publicity abut the company and its products and brands.
Many companies make use of various types of advertising, including image advertising and advocacy advertising.
Public relations is also responsible for providing accurate, timely information especially in the events of a crisis.
And since I type faster than I handwrite, I decided to write my summaries as blog entries.
Besides, it has been a long time since I have not written to my lovely blog.
Let us start with Marketing Communications. Marketing communications is basically the promotion P of the marketing mix. It includes advertising, public relations, sales promotion and personal selling.
When a company embraces integrated marketing communications; it recognizes that various elements of the company's communication strategy must be carefully coordinated.
The effort required to create a global campaign forces a company to determine whether or not a global market exists for its product. The trade-off betweeen standardized and adapted advertising is often accomplished by means of pattern advertising, which can be used to create localized global advertising.
The starting point of development is the creative strategy. This is a statement of what the message will say. The people who create ads often seek a big idea that can serve as the basis of a memorable and effective message.
The advertising appeal is the communication approach -rational or emotional- that best relates to the buyer motives.
The selling proposition is the promise that captures the reason for buying the product.
The creative execution is the way an appeal or proposition is presented.
Art direction and copy must be created with cultural considerations in mind. Perceptions of humor, male-female relationships, and sexual imagery vary in different parts of the world. Also media availability varies considerably from country to country.
Also when selecting media, marketers are sometimes constrainted by laws and regulations or by literacy rates.
A company utilizes public relations to foster goodwill and understanding among constituents both inside and outside the company. In particular, the PR department attempts to generate favorable publicity abut the company and its products and brands.
Many companies make use of various types of advertising, including image advertising and advocacy advertising.
Public relations is also responsible for providing accurate, timely information especially in the events of a crisis.
12.13.2005
An excellent tip from Dean Edwards
http://dean.edwards.name/weblog/2005/12/js-tip1/
Dean says that instead of detecting for object at each function call, initialize separate methods for each case.
I think I'm gonna revise the next version of sardalya accordingly.
Thanks for the fish dude!
http://dean.edwards.name/weblog/2005/12/js-tip1/
Dean says that instead of detecting for object at each function call, initialize separate methods for each case.
I think I'm gonna revise the next version of sardalya accordingly.
Thanks for the fish dude!
12.05.2005
Where you must use ajax. Where you should avoid ajax.
Alex Bosworth has written up his thoughts on areas that you must use Ajax, and areas in which you shouldn't.
Happy dishwashing!
Happy dishwashing!
